. : What Is SMS Marketing : .

In today’s digital world, new technologies have revolutionized the way businesses interact with customers, making 24/7 relationships possible. As technology advances, consumers are increasingly seeking genuine brand interactions that offer a personal, human touch rather than being driven solely by algorithms. Text message marketing is a highly cost-effective method that allows you to engage with existing customers and attract new business through instant, personalized communication. The text message marketing approach ensures that your messages are delivered directly to your audience's mobile devices, where they are more likely to be read and acted upon. Short message service (SMS) marketing is a basic text messaging service used to send promotions, announcements, and other types of messages to targeted audience segments through permission-based, opt-in text messages. The SMS method is not only efficient but also highly effective in reaching your audience promptly. For SMS marketing, brands must get explicit customer permission through contest entries, online opt-in forms, or specific keywords/short codes.